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NASTY Worldwide was founded in 2015 in Tampin, Malaysia and began as an e-liquid manufacturer. Focusing on R&D of trend-setting flavours and fresh brand designs, NASTY quickly began penetrating markets and garnering a large following across Europe and the Americas with its award-winning creations.


There are over 1.1 billion smokers addicted to the fatal habits. 4 out of 5 of them live in low and middle-income countries where the challenges of daily survival supersede health care. Now imagine a solution that could prevent over 7 million deaths annually and help hundreds of millions of people live healthier and more productive lives.

This is our mission at NASTY.

To develop and deliver a continuously improving ecosystem of solutions that evolves with the ever-changing needs of smokers.

Why do we do this?

To help as many people as possible be the best version of themselves. So they can, in every sense of the word, be more. And that’s also what we do at NASTY each day – continuously improving and innovating, to be more for you.